FLYWHEEL
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Antino Labs × Dabur India

What if Dabur's ads could manage themselves?

Today your teams manually monitor stock, adjust bids, and chase competitor moves across 40+ brands, 1,500 SKUs and 5 platforms. Flywheel automates all of it — every captured window and reallocated rupee adds momentum, so your team focuses on strategy, not firefighting.

Open the platformHow it works
40+
Brands
1,500+
SKUs
5
Platforms
500K+
Ad permutations

How it works

Not a reporting tool. A system that acts.

1
Watch
Digital Shelf Intelligence
Continuously monitors products across Blinkit, Amazon and BigBasket — stock levels, ad rankings, competitor prices and content quality. In real time, at city level.
2
Think
Autonomous Decision Engine
Four specialised AI agents analyse the data and decide: pause this ad, raise this bid, flag this stockout, capture this competitor gap. No spreadsheets. No manual approvals.
3
Act
Automated Media Execution
Decisions execute instantly — 5,000+ campaigns created, paused or adjusted automatically. Your team sees what happened and why, but doesn't have to do it.

The team that never sleeps

Four specialised AI agents — a 24/7 digital commerce team

Stock Agent
Watches inventory across every city and SKU. Acts at 30% stock — not zero.
Competitor Agent
Tracks rival brands' stock and pricing. Catches the 12–48h capture window in seconds.
Rules Agent
Applies Dabur's own business rules and guardrails. Every decision passes this gate.
Execution Agent
Carries out decisions on ad platforms and logs every action with its reason.

Real situations, handled automatically

The market moves. The platform responds in seconds.

Situation

Dabur Honey goes out of stock in Lucknow

→ Ads paused within minutes. Budget shifted to cities with available stock.

Situation

Patanjali Honey goes out of stock on Blinkit

→ Dabur bids raised automatically to capture those shoppers. Reversed when the competitor restocks.

Situation

Demand for Honey spikes in Tier-2 cities

→ City-level campaigns created and budgets scaled — no manual briefing required.

What Dabur gains

Measured outcomes, not promises.

20%
Less wasted ad spend
30%
Better return on ad investment
+2%
Market share gain on Blinkit
100%
Autonomous execution

Live today: Dabur Honey × Blinkit × 210 cities

~5,000 campaigns auto-created and managed — stockout protection, competitor capture, and city-level pricing, all inside guardrails your team defines.

Open the platform